ROB.BOT was imagined by 7 year old ruby joy in may of 2012. born from a sketch during a meal out, her parental unit snapped a photo of her creation (it was on the paper tablecloth after all), and carried ROB the BOT on her phone for years until the “what if” became a “it’s time.” ROB.BOT is a family business bringing together our shared passion and desire to create happy. the parental unit, jessica, worked at companies including ford, reebok, & timberland before going rogue. working as an independent designer, jess was fortunate to have her blog “take off” and sustain a living from blogging, social media’ing, and working with some cool clients. having spent years loving and designing in the streetwear universe, ROB.BOT is a return to what makes her tick, while bringing together the whole experience enchilada. ruby joy is chief illustrator, mega creative, and prolific ROB.BOT muse.

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